Thursday, July 14, 2011

A short affair: West Elm pop-up shop in Georgetown


Today is the opening of West Elm’s pop-up shop in Georgetown. It will be a short affair for the Georgetown store, as it will only be open for 6 months. So if you’re local to DC, don’t wait to get in there!


So what is a pop-up shop? My best guess is based on the lease time frame and the size - at 3,300 square feet, the store is significantly smaller than a typical West Elm, which averages about 10,000 square feet. But that makes it that much cozier and fun to look around!


The store features a very eclectic variety of pieces, including a number of limited edition and “discovered” pieces. The shop will also carry items with small space and dorm living in mind, considering the close proximity to the local DC universities and colleges.


I know the design lab is somewhere I wouldn’t mind spending my time.


The store is partnering with New York artist Aakash Nihalani to create a tape installation in the store on opening day. Check it out - you won’t be disappointed.


Store location: 3333 M Street, NW

Photos from Apartment Therapy



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